Wednesday, December 13, 2006

Stimulant Prescriptions Drop Dramatically With Increase in Tea Bag Sales



Just kidding. I came across an interesting article today discussing a study on the affect of Tea consumption on attention. CLICK HERE to read the article.

It looks like they actually may have used a CPT test to measure the effects ... "The volunteers performed computerized tests that measured their ability to focus attention. This is the ability to ignore distracting information and is synonymous with concentration. In the laboratory, it is measured by presenting more than one piece of information at a time, but with instructions to process and respond to only one. After drinking PG tips tea,there were significant improvements in both the speed and accuracy of their performance." [Quote edited for grammar, typos, and spelling - clearly they did not drink the tea]. At first I thought it would be a caffeine benefit but they did differentiate the results from coffee.

Should be noted the research was carried out by scientists at Unilever's GlobalBeverage Technology Centre. Which means you always have to read the fine print. Clearly the tea-cartels are finally making the moves on the pharmaceuticals!